There isn’t a right or wrong way to animate motion design but there are general principles designers follow to create visually pleasing videos for their target audience.
Basics of Iconography in UI Design - UI/UX Design - Product and Branding Agency
Composition Techniques & Design Principles for Graphic Designers
Funnel 1 - Netux
Ambient Zones For Occlusion
Spoken — Ima Creative
See The Basics Of Motion Design With This Simple GIF
The 12 Principles of Animation (With Examples) - IdeaRocket
Logo Lower Thirds ~ After Effects Project #116285234
Business Impact Analysis (BIA) - RocketSource
A Guide to Motion Design principles - Prototypr
A Guide to Motion Design principles - Prototypr