It's easy to think of direct marketing as a relatively recent addition to the advertising lexicon.. From Campaign US
The 1942 Sears Christmas Book: Sears Roebuck and Co., Judd Jr
Sears Roebuck Sales Circular May 7 1945 48 Star Flag Clothing
History of advertising: No 187: Pat Weaver's 'magazine concept
1920 OLD MAGAZINE PRINT AD, SEARS ROEBUCK, DOUBLE BODY UNDERWEAR
Sears Roebuck Mail Order Catalogue - The Social Historian
Celebrating 100 years of iconic British advertising
The Sears Catalog, a Master Class in Merchandising - HUE
1926 Ad Sears Roebuck Catalog Department Store Retail Roaring
Boxoffice-April.19.1952