Exclusive: Shein's 2023 pop-up strategy kicks off in Las Vegas

Shein is doubling down on its pop-up strategy as it looks to drive brand exposure and grow its audience.

SHEIN announces pop-up store at Grand Canal Shoppes

Shein, Simon Property Group Form Strategic Partnership

Shein Considers London IPO After US Resistance to Listing

6,239 Pop Up Fashion Show Stock Photos, High-Res Pictures, and Images - Getty Images

Shein Pop Up Event Resort World District Las Vegas

SHEIN Las Vegas Pop-Up Shop, Las Vegas, May 2023, 54% OFF

SHEIN Las Vegas Pop-Up Shop, Las Vegas, May 2023, 54% OFF

Shein Acquires British Fast Fashion Brand Missguided, 52% OFF

Shein Las Vegas pop-up store at Venetian's Grand Canal Shoppes, Fashion

Free Shipping & EASY Returns SHEIN Hosts Sold Out Pop-Up Event in San Francisco - Retail, pop up store fashion

SHEIN Las Vegas Pop-Up Shop, Las Vegas, May 2023, 54% OFF

Exclusive: Shein's 2023 pop-up strategy kicks off in Las Vegas

SHEIN pop-up store to return to Las Vegas

Shein Targets Up to $90 Billion Valuation in US IPO, Sources Say - BNN Bloomberg