How I Started a $30k/mo Underwear Brand That is Achieving 40
Frustrated by the lack of choice on the market for women’s underwear, Lisa Mullan (along with her friend and co-founder, Natalia Martorell) founded Uwila Warrior; a Boston-based underwear company selling comfortable, functional, beautiful underwear. Lisa’s background comes from investment management and marketing, and combined with Natalia’s extensive fashion expertise, they now stock their underwear with leading clothing brand, Free People, while continuing to gain a presence in stores across the US. The business is growing at a steady rate YOY, both for returning customer rate and revenue. In a typical period, 40% of purchasers become repeat customers which is great
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