Fendi Orologi Reference 020-3800G, A Stainless Steel Quartz Wristwatch, Circa 2010 Available For Immediate Sale At Sotheby's

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Fendi began its story in Rome in 1925 as a fur and leather shop run by Adele and Edoardo Fendi. From 1946 on, their five daughters Paola, Anna, Franca, Carla and Alda joined the business. Anna’s daughter Silvia Venturini Fendi joined the company in 1994 and is now creative director for accessories and men’s lines. Fendi began making watches in 1988, a venture principally due to Silvia Venturini Fendi. They developed a close relationship with Swiss watchmaking company Taramax SA, and in 2014 Fendi completed its acquisition of the company, which became Fendi Timepieces. Tom Venables, founder and previous owner of Taramax, remained as a consultant before becoming CEO of Taramax USA, the LVMH company that distributes Fendi products in the United States. Fendi timepieces often have a touch of quirky humor along with Italian design flair and Swiss engineering. Fendi Timepieces makes watches in several collections: Policromia, Fendi IShine, Selleria, Fendi My Way, Chameleon and Momento Fendi, etc.This Orologi reference 020-3800G is a stainless steel quartz wristwatch, circa 2010, quartz movement, stainless steel case with diamond set. White mother-of-pearl dial with diamond indexes. White stingray leather strap with stainless steel pin buckle. This watch comes with paper and box.