Heidi Zak’s own shopping experience led her to create ThirdLove, a challenger to traditional lingerie brands, with more than 10 million bras sold.
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Where did the phrase 80% of women wear the wrong bra size come from? - Quora
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80% of People Wear the Wrong Bra Size—Here's How ThirdLove Is Making Things Right (2023) - Shopify South Africa
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