Levi Strauss: A History Of American StyleAntiques And The Arts Weekly

SAN FRANCISCO - "Levi Strauss: A History of American Style," which just opened at the Contemporary Jewish Museum (CJM) in San Francisco, displays more than 150 items from the famous firm's archives - everything from style-setting garments to promotional ephemera and vintage photos. Visitors will see an 1889 advertisement for the "Patent Riveted" pants, images of cowboys and cowgirls showing off their gear and a 1970s denim suit worn by Lauren Bacall. For work or play, in boom times and down times, Levi Strauss survived to supply the demand for denim clothing.

Levi Strauss: A History Of American StyleAntiques And The Arts Weekly

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When Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853, he likely had no inkling that

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Levi Strauss: A History Of American StyleAntiques And The Arts Weekly

Levi Strauss: A History Of American StyleAntiques And The Arts Weekly

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