A lovable personality: The effect of brand personality on brand love

A lovable personality: The effect of brand personality on brand love

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BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND

Brand Love's Greatest Hits

PDF) Romantic brand love: A conceptual analysis

PDF] Brand love : antecedents and outcomes

Corporate Brand Identity: More Than Just A Logo - 2024

The brand love-loyalty matrix.

Associations between a dark triad of features in luxury brand personality and customers' behavior

How deep is your love? The brand love-loyalty matrix in consumer

This anthropomorphised brand is so loveable: The role of self

60 adjectives to help describe your brand's personality

The impact of consumer personality and social network position on brand community engagement

Brand Experience and Mediating Roles of Brand Love, Brand Prestige and Brand Trust

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This anthropomorphised brand is so loveable: The role of self