Adidas: The Best Sports Brand In The World - Strategy & Business Model.

The Adidas mission statement is “To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience — and to do it all in a sustainable way.

Adidas: The Best Sports Brand In The World - Strategy & Business

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Adidas is the epitome of Strategic Brand Management. This is how I see Adidas.

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