Adidas is banking on Beyonce for growth with Ivy Park athletic

Adidas is banking on pop icon Beyonce, who's dominated the airwaves for more than two decades, to do the same for the company with her new adidas x Ivy Park athletic wear collection, which makes its debut in adidas stores and online at midnight.
Adidas is banking on pop icon Beyonce, who's dominated the airwaves for more than two decades, to do the same for the company with her new adidas x Ivy Park athletic wear collection, which makes its debut in adidas stores and online at midnight.

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Nobody actually buys beyonce's ivy park clothing line!, Page 25

First Look: Beyoncé's Ivy Park Athleisure Line Is Here, Page 7

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Nobody actually buys beyonce's ivy park clothing line!, Page 28

Nobody actually buys beyonce's ivy park clothing line!, Page 23

Nobody actually buys beyonce's ivy park clothing line!, Page 4

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First Look: Beyoncé's Ivy Park Athleisure Line Is Here, Page 8

Source: Beyoncé, Adidas Mutually Agree to Part Ways, Page 20