As discussed in the wonderful book Uplift, for centuries the breasts were supported from below, by a corset which pushed them up. In the mid-twenties the uplift brassiere was invented, which supported the breasts from the shoulder (with the combination of bra straps and an elastic band below the breasts.) But until the modern brassiere…
More “WTFashion?” Ads from Delineator: Bust Confiners (1900s) to Brassieres (1920s)
Underpinning the 1920s: Brassieres, Bandeaux, and Bust Flatteners
This DeBevoise brassiere ad 1920
1920s advertising
Uplift” Changes Brassieres: 1917 to 1929 (Part 1)
Changing the Foundations of Fashion: 1929 to 1934
Changing the Foundations of Fashion: 1929 to 1934
Vintage Styles in Larger Sizes, witness2fashion
Buttterick 6964 brassiere flattener patterns
Edwardian fashions
Uplift” Changes Brassieres: 1917 to 1929 (Part 1)
Vintage Styles in Larger Sizes, witness2fashion