Aerie is prioritizing localization and bras for fall - Glossy

For fall, American Eagle Outfitters-owned Aerie, best known for its lifestyle and intimates products, is running a multi-part ad campaign. At the center is an NYC-based Aerie Hidden Gems Marketplace featuring the brand's coziest products, as well as a broader bra customer acquisition play. 

Aerie is prioritizing localization and bras for fall - Glossy

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Marketing Beyond Borders To Ace The Localization Game

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Marketing Beyond Borders To Ace The Localization Game

Marketing Beyond Borders To Ace The Localization Game

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