The Clean Girl Aesthetic: Rebranding Minority Cultures

The Clean Girl Aesthetic: Rebranding Minority Cultures

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Since early 2022, the clean girl aesthetic has dominated TikTok, making its way into fashion magazines and makeup marketing campaigns advertising exclusionary beauty standards.

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The Clean Girl Aesthetic Is a Lot More Than a TikTok Trend, by Anushka Jois, clean girl

The Clean Girl Aesthetic Is a Lot More Than a TikTok Trend, by Anushka Jois, clean girl

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