After Lengthy Review, Sears/Kmart Drops FCB, the Agency Behind

Sears Holdings has finished its long-running review of agencies for its Sears and Kmart brands, keeping Havas Worldwide and Publicis Groupe while cutting Interpublic agency FCB.

In a memo sent to agency staffers Thursday, FCB Chicago CEO Michael Fassnacht and Chief Creative Officer Todd Tilford said they had anticipated the change:

After Lengthy Review, Sears/Kmart Drops FCB, the Agency Behind 'Ship My Pants