Agents Influencing Global Brand Equity

The concept of Brand Equity and the factors that often shape and define the value of brands in a global context have changed significantly over the past decade. While the total financial and monetary value of brands overall has practically tripled in 10 years, the brand players are not the same (1).

Determinants of Brand Equity in two Wheeler Industry A Study with

The future of brands is uncertain

Consumer Engagement in an Online Brand Community

Brand Equity: Definition, Importance, Effect on Profit Margin, and

The mediating role of brand equity on the relationship between the

Sustainability, Free Full-Text

Consumer Engagement in an Online Brand Community

Brand Equity Model, Access 7,350+ Templates

Next MBA Global - Customer-based brand equity (CBBE) is built on

The 'Killer Last Mile' for Brands in India

Factors Affecting Brand Equity: Why Your Brand Matters

Brand Equity Model Reviewing the Concept of Brand Equity