ASOS needed an activewear campaign that stood out from the competition. They didn’t want to go toe to toe with major sports brands by focusing on performance. They wanted something that was true to their key audience: 20somethings, who see exercise as a social and cultural activity.
Eden Clark Creative Content Producer
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Nat Cantor on LinkedIn: Word.
Juliet Busuulwa Senior Project Manager - creative & digital
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Eden Clark Creative Content Producer
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