TORONTO: February 9 – Sport Chek, the official sports store of the Toronto Raptors, today announced a new, two-year endorsement deal with Toronto Raptors All-Star Kyle Lowry. In addition to positioning Lowry as the leading figure in Sport Chek’s #MyNorth campaign, the deal includes opportunities for him to connect with Canadians over digital and social media and participate in surprise appearances in stores and neighbourhoods.
Now the Toronto Raptors Must Reinvent Themselves - The Ringer
Raptors' Kyle Lowry flexes marketing clout with Sport Chek deal
Raptors' Kyle Lowry: I was interested in signing with Spurs, but they didn't want me - NBC Sports
Raptors quartet set to take the stage at NBA All-Star weekend
Toronto Raptors: 3 reasons Kyle Lowry will fit in well with Miami
Raptors confirm sign-and-trade deal sending star guard Kyle Lowry to the Miami Heat
Kyle Lowry receives standing ovation, 6 stitches in debut with Sixers
Timeline of Lowry's return another wrinkle in Raptors contract talks
Toronto Raptors trade rumors: Kyle Lowry likely staying