American Eagle's #Aerieman Campaign Was Super Awkward April Fool's

But the brand is serious about not retouching its half-naked male models.

Aerie's Male Body-Positivity Ads Were an April Fools Joke

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

An Aerie Male Model Says He Had No Idea The #AerieMan Campaign Was An April Fools' Joke

Canada

Aerie's Male Body Positive Campaign Was Cruel April Fools' Parody — and Twitter's Pissed

Spoof or not? American Eagle celebrates male body positivity with #AerieMan

American Eagle thinks male body image is a joke

Super Awk

It turns out that body positive #AerieMan campaign was just an elaborate April Fools' joke - HelloGigglesHelloGiggles