Apple iPhone XS vs XS Max vs X: What's the difference?

Apple has announced a collection of new iPhones, with two new models that advance the iPhone X launched in 2017. They are the iPhone XS and the iPhone XS Max. But how do they compare to the 2017 iPhone X?
How do the new 2018 iPhone models compare to the 2017 iPhone X?

iPhone XS vs. XS Max vs. XR: how to pick between Apple's three new phones - The Verge

iPhone XS Vs iPhone XS Max: What's The Difference?

iPhone Xs vs iPhone X: What's the Difference? - 3uTools

iPhone XS Max vs iPhone X

Reasons to Buy iPhone XR Instead of an iPhone XS or XS Max

The iPhone XS Max behemoth shown from every angle - CNET

iPhone XS vs X: Is There a Difference When Buying Used?

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Photo shootout — Comparing the iPhone XS Max versus the iPhone X

iPhone X,XS,XS Max and XR Battery Comparison

Apple iPhone XS vs. iPhone XS Max vs. iPhone XR

iPhone XS vs. iPhone XS Max vs. iPhone XR: What's the difference?

iPhone XS, XS Max and XR Comparison: Which One Should You Buy?

iPhone Xs and iPhone Xs Max bring the best and biggest displays to iPhone - Apple