Brand Architecture and Brand Strategy, by Thi Tran

“Brand Architecture” is the way a company organizes, manages, and markets their brands. It must align with and support business goals and strategies. (Michael P, Dan M, Michael M.) “Brand Strategy”…

Work With Us - ATNN Design, Branding Design Studio

In Memory of David Pocknell

Brand Architecture series – Part 4: Two essential ingredients: The go-to-market strategy and the buyer journey - Monigle

Rebranding Strategy: Your Guide To A Successful Rebrand

Georgia Shillington on LinkedIn: It was a pleasure to go back to school and learn all about the art of…

Maverick Creative/Thought Leadership Strategy — Maverick Creative

Brand Architecture: Strategy for the Development of a City Brand

PDF) Analysis of brand building and development process of HanoiTourist in Vietnam

Developning the international brand architecture post-M&A : a normative framework and case study of the Telenor Group

The Brand Gap

The complete guide to brand architecture