Going Dark: Social Media Influencers Are Responsible For Shein's Success — MATERIAL

Popular online retailer Shein recently overtook , Zara, and H&M as the leading US shopping app. But what kind of consumption does this fast fashion brand, with its influencer-driven marketing and lack of ethical transparency, promote?

Inside Shein's Sudden Rise: Fast, Cheap, and Out of Control

Shein: The TikTok of Ecommerce

Shein Trip Backlash: Should Influencers Be Blamed?

What Shein's misstep means for the influencer marketing industry - Digiday

Shein's marketing strategy: behind the scenes of its global success

Dan Frommer on LinkedIn: Perhaps my favorite slide from this year's report: More SHEIN customers…

Shein is the future of fast fashion. Is it ethical? - Vox

Shein, the fast-fashion giant, hits roadblocks - The Washington Post

Shein sent American influencers to China. Social media users are furious

From wedding dress supplier to beating , how did Shein become the most downloaded clothing app?, by Muhammad Ammar Ansari, Digital Society

Shein: Exploring the Dark Side of Fast Fashion

Fast Fashion” DTC Case Study — SHEIN, by Carson Kilpatrick

PDF) The Analysis of the Marketing Strategy of Shein and Accompanying Word of Mouth on Social Media