Brands are assets whose value comes from the meaning they accumulate and bring to customers' lives through the purchase and use of products and services to which they are attached. Brand Portfolio Strategy Brand portfolio strategy involves the design, deployment, and management of multiple brands as a coordinated portfolio of meaning-based assets that address the…
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Digital School of Marketing on X: What is a brand portfolio? Brand portfolios are also used to lessen consumer confusion in regard to who owns particular brands. Learn more🤓 #digitalschoolofmarketing #brandprofolio #
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Linus Blom - head of brand strategy & planning at max burgers