BRRRRRING IT: HARNESS THE POWER OF COLD TRAINING
In order to excel, Under Armour athletes know that they need to go beyond their comfort zones. Push harder, dig deeper, get … colder? The science doesn’t lie: training your body to perform in the cold can help make sure you’re never thrown off your game when the heat of competition gets turned up. To get an edge, that means training even when the mercury drops this winter. Under Armour has long put its finest athletes to the test in extreme conditions to strengthen their physical and mental resilience. Now we want to build a movement. This winter, we’re inviting athletes everywhere to embrace cold training and stoke a fire that can’t be put out by sleet or snow.
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