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Business of Fashion asserts that indeed, the world’s leading luxury fashion brands, like Gucci, Louis Vuitton, Dior, and Chanel, attained strong financial results by creating iconic products as high price points.

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As Hermes faces lawsuit for only selling Birkin bags to big spenders, how the world's most expensive brands maintain exclusivity, from burning stock to destroying £400M worth of jewellery to avoid it

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