Case Study: BeardBrand's $100K/mo Content Marketing Strategy

The story of the iconic brand that got everything right with content marketing. Top, middle, and bottom of the funnel content, longer guides, UGC, and much more.
Beardbrand again but this time with a more in-depth video ad. The aim is to highlight the benefits of using these beard grooming products and to do so, the company uses a popular online video trend (timelapse displaying the evolution of someone/something) featuring an Instagram influencer renown for his incredible beard. By using a popular figure that men with beards might especially recognize, the viewers can easily develop a curiosity over the video that encourages them to watch it. Plus, by having these products endorsed by an influencer who is famous for having an excellent beard, the audience can instantly accept this brand’s products as superior and something they might want to try.

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