Throwback Thursday: How the Bell-Bottom Got its Groove : Levi Strauss & Co

In the 1970s Levi’s introduced new varieties of bell-bottoms and flares for both men and women. The open-leg flare style for women (pictured below) was an instant hit.

Levis History - Levi Strauss & Co : Levi Strauss & Co

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Juxtapoz Magazine - Levi Strauss: A History of American Style

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Juxtapoz Magazine - Levi Strauss: A History of American Style