How Spanx Became A Billion-Dollar Business Without Advertising

Sara Blakely and Spanx CEO Laurie Ann Goldman on how they turned Spanx from a one-product wonder sold out of a Decatur, Ga. apartment into a $1 billion household name with zero advertising spend.

How Sara Blakely Created A Billion-Dollar Brand

How failure helped Spanx founder Sara Blakely reach billionaire status

Spanx Founder Sara Blakely Reflects on Her 'Unusual' Business Journey, the Power of Intuition and the Importance of Paying It Forward

The Relentless Resourcefulness of Sara Blakely

Managing Information Systems Essay Example

‎Business & Personal Finance · 2020

‎The Spanx Story

Undercover Billionaire: Sara Blakely Joins The Rich List Thanks To Spanx

Trailblazer and Culture Changer - Georgia Trend Magazine

Examples of Promoting Without Advertising

Examples of Promoting Without Advertising

Spanx's Sara Blakely Shares 5 Tips for Building a Billion-Dollar

The Spanx Saga: How Sara Blakely Out-Witted Giants in the Shapewear World, by MarketingApt

Sara Blakely Sells Majority Of Spanx To Blackstone At $1.2 Billion Valuation

How Sara Blakely Turned $5,000 into a Billion-Dollar Empire

Sara Blakely Spanx Target Online