Reebok gives Aditya Birla Fashion a quick entry into sportswear race - BusinessToday

The sluggish but profitable and well-known brand fits well into ABFRL’s expanding fashion and lifestyle portfolio for it to foray into sportswear, experts say.

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Aditya Birla Signs Deal With Authentic Brands Group to Distribute Reebok in India

Aditya Birla Fashion picks 51% stake in House of Masaba for Rs 90 cr - BusinessToday

reebok: Aditya Birla Fashion to now own and operate Reebok stores in select markets - The Economic Times

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Aditya Birla Fashion soars 9% on acquiring rights to sell Reebok products in India

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