MTV Campaign in India Fights Exposed Bra Strap Stigma With Bold Bra Strap Designs

What better way to address the gawking naysayers than by creating very visible bra straps for them to be upset about?

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Exposed Bra Straps in India MTV Campaign - Branding in Asia

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The Exposed Bra Strap Trend Is Making a Cheeky Comeback - HELLO! India

INsiders Guide: India Shawn, Trinity Square, CRAVITY, Madison Olds, Mike Skill, Andersen Hugh, Jeremy Drury, Karolina Rose, JD Simo, ONR, Sam the Astronaut, Fox Jackson, Shirazee, Päter, Matt Koelsch, Scribz Riley, Nessa