Brand Exposure New Year's Eve Style; Planet Fitness And Times Square

Can a brand try to own New Year’s Eve, or at least the eyeballs turning to “The Crossroads Of The World.” Planet Fitness certainly gave it a shot.

Planet Fitness Returns As Presenting Sponsor Of Times Square's Iconic New Year's Eve Celebration

Who owns Planet Fitness? Here's why socially-distanced 'Dick Clark's Rockin' New Year's Eve' sponsor sparked fury

New Year's Eve Times Square: schedule, road closures and how to watch on TV

New Year's Eve in Times Square

The Hell-On-Earth Fitness Plan

Summary: The long-term implications of COVID-19 on the fitness and sporting goods industries.

Planet Fitness sponsors New Year's Eve celebration despite pandemic

Times Square New Years Eve Planet Fitness 2018 hat Brand New W/Purple Studs

How to Open a Gym (and Requirements for Opening a Gym)

The Practical Use Of The Exposure Triangle - CreativeRAW

Fitness Is Being Hijacked By Aesthetics That Say Nothing About Fitness