How Gen-Z-Founded Brands Are Changing the Intimates Industry

For Gen Z, there was a time when Victoria’s Secret ruled all, but now, wearing an Instagram intimate brand is a badge of modernity. Here’s how brands like Parade, Cou Cou Intimates, Siren Basics, and more are changing the intimates industry.
For Gen Z, there was a time when Victoria’s Secret ruled all, but now, wearing an Instagram intimate brand is a badge of modernity. Here’s how brands like Parade, Cou Cou Intimates, Siren Basics, and more are changing the intimates industry.

Lingerie Marketing 101: How Can Intimate Apparel Industry Attract

How Gen-Z-Founded Brands Are Changing the Intimates Industry

The Growth of the Lingerie Industry: Trends and Predictions

Gen Z Fashion Trends, From Crocs to Mini Skirts & Y2K Style

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How Gen-Z-Founded Brands Are Changing the Intimates Industry

How Gen-Z-Founded Brands Are Changing the Intimates Industry

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How Gen-Z-Founded Brands Are Changing the Intimates Industry

Why Are Underwear Startups Suddenly A Hot VC Investment?

How underwear brand Parade reached $10 million in revenue in 2020

How Gen-Z-Founded Brands Are Changing the Intimates Industry

How Underwear Startup Parade Wiped Out Investors — The Information

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Case Study: How Aerie won Gen Z and Victoria's Secret's market