Brands and Branding (The Economist Series)

This collection examines the history and definition of brands, their financial and social importance, current best practices in branding, future #desdes# Used Book in Good Condition

The best-selling guide to the role of brands and brand building

Brands and Branding: The Economist

The Economist — Wolff Olins

It has never been easier to launch a new brand

It has never been easier to launch a new brand

Rita Clifton (Author of Brands and Branding)

The Economist — Wolff Olins

The Economist Ads, Part 1

Regional branding measures in Japan — Efforts in 12 major

Regional branding measures in Japan — Efforts in 12 major