Bratz-Maker MGA Wants to Revive its $1 Billion Trade Secret

Bratz-Maker MGA Wants to Revive its $1 Billion Trade Secret

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Fifteen years after Barbie creator Mattel first initiated a $1 billion-plus legal fight against rival toy company MGA Entertainment over its popular Bratz dolls, MGA has asked a California state court of appeals to reinstate a more recently-filed trade secret lawsuit that a district court dismissed in February 2018, thereby, ushering out of court MGA’s claims that Mattel employees had engaged in a nearly decade-long scheme of “willfully and deliberately misrepresenting themselves” in order to gain entry into MGA’s showrooms, and steal its valuable trade secret information.  

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Mattel Loses MGA's Bratz Doll Case, Jury Awards Trade Secret Damages to MGA — Los Angeles Intellectual Property Trademark Attorney Blog — April 21, 2011