The brand sold itself using an upside-down logic: that women need to suffer to be deemed desirable.
Victoria's Secret Marketing Plan
Victoria's Secret: Rise, Fall, Comeback of Lingerie Giant
Tanger, Atlantic City, NJ, Victoria's Secret
Victoria's Secret: Rise, Fall, Comeback of Lingerie Giant
Blue Lotus – Tarifé Attär, 45% OFF
Why Victoria's Secret Dominates the Market
The Real Reason Victoria's Secret Is Closing So Many Stores
Victoria's Secret Is Trying a New Look. Can Customers Be Convinced? - WSJ
Why Victoria's Secret Dropped Swimwear