The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding

Discover the critical role of design in rebranding through the lens of J.C. Penney

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JC Penney Failed Pricing Strategy

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

How it all went wrong at JCPenney

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

35 Examples of Rebranding Fails And What We Can Learn From Them

7 Worst Rebrands: Logos Gone Wrong

J.C. Penney unveils rebranded Hurst store, based off of extensive consumer research - Dallas Business Journal

The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs