This Campaign Celebrates Postpartum Bodies To End Unrealistic

This Campaign Celebrates Postpartum Bodies To End Unrealistic

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Advertisements can wreak havoc on your self-image and giving birth, well, wreaks havoc on your body - but UK retailer
Advertisements can wreak havoc on your self-image and giving birth, well, wreaks havoc on your body - but UK retailer 'Mothercare' has challenged this idea with their new diverse ad campaign that celebrates postpartum bodies.

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Viral photos from an ad campaign celebrate postpartum bodies

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Mothers celebrate their postpartum bodies in candid snaps