Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media

Upfield has relaunched spread brand I Can’t Believe It’s Not Butter in the UK, alongside updated packaging and a new addition.

Are butter boards the new food trend?

Dessert with @Ed Matthews big up to him #beavo #bigup #2chew #eddmatth

Dessert with @Ed Matthews big up to him #beavo #bigup #2chew #eddmatth

spreads Archives - FoodBev Media

Big E “FoodiE Awards showcases the best the fair has to offer

I Can't Believe It's Not Butter Fabio Commercial (1996)

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I Can't Believe it's Not Butter! ad, 1987

butter Archives - Page 2 of 5 - FoodBev Media