Canadian underwear brand Knix sells majority stake in $410-million

Canadian underwear brand Knix sells majority stake in $410-million

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Sweden-based hygiene company Essity has acquired a majority stake in Knix, a Canadian apparel company, which built its brand on leakproof underwear

Knix sells stake to Essity of Sweden

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Knix surpasses 2 million customers and finalizes their acquisition by Essity, making history for a female founded DTC brand

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Knix's $320 million sale to Essity marks one of Canada's largest exits by a female founder

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A Decade Of Knix Revolutionizing Intimate Apparel In Canada And Beyond