Celebrating 25 Years of Under Armour

25 years ago today, Under Armour’s Founder, Kevin Plank, incorporated what we now know - and love - as the Under Armour brand. From the humble beginnings of his Grandma’s basement, the young, and ambitious KP created UA, and the first of many products our Focused Performers never knew they needed, and now, can’t live without. Thank you Mr. Plank for having an idea that sparked a movement, and led to the brand that has changed the lives of Focused Performers around the globeforever. In the words of KP in 2019: “We are playing the long game, building an eternal brand." Here’s to the next 25 years!

GRATITUDE AND GIVEBACK

Under Armour's History, From the Beginning to Success and Uncertainty.

Under Armour Takes the Gold with UA Flow Technology

Under Armour Canada on Instagram: We're celebrating 25 years of sweat, perseverance, and groundbreaking tech made to let every athlete perform at their best. Here's to what the future holds for #TeamUA.

Under Armour celebrates 25th anniversary with a special collection - Men's Folio Malaysia

It's Iconic. It's Maryland.

The iconic Under Armour Toronto 10K Run returns bigger & better

Celebrating 25 Years of Under Armour

Forever Is Made Now

Under Armour celebrates 25th anniversary with a special collection - Men's Folio Malaysia