How Champion Became One of the Coolest Brands Around—Again

The century-old sportswear company was perfectly poised for a comeback.

Here's Why Champion Clothing is Cool Again.

Champion's Logo Becomes Fashion Statement. Can It Last?

How the Champion Brand Became Cool Again. They swallowed their pride and accepted…, by Tameem Rahman

The Brand That Invented the Hoodie is Finally Cool Again - FASHION Magazine

Why Champion sportswear is still cool in 2022

How the Champion Brand Became Cool Again. They swallowed their pride and accepted…, by Tameem Rahman

HanesBrands Inc. - Champion Reminds the World That Hoodies Are Still the Real Deal, 80+ Years After Inventing Them for the Sidelines

When did Champion become such a trendy brand? : r/OutOfTheLoop

Why and how did the brand Champion become so popular again recently? - Quora

The Brand That Invented the Hoodie is Finally Cool Again - FASHION Magazine