1949 United States rubber Co women's girdle with lastex bra

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What was so appealing about the bra that it completely replaced the corset? From my understanding, the Corset had been around a long time, why was it done away with relatively quickly?

1940 American Look womens US Rubber May Joie girdle bra garters vintage ad

1920-1949, Accessories, Clothing, Shoes & Accessories, Advertising, Collectibles - PicClick

United States Rubber Company Lingerie — Vintage original

A Girl and Her Girdle Envisioning The American Dream

Girdle Ad

Vintage Shapewear, Corsetry, Corselettes, Girdles

1920-1949, Accessories, Clothing, Shoes & Accessories, Advertising, Collectibles - PicClick

1953 JANE IRWILL women's lastex swimsuit beach towel vintage fashion ad $16.64 - PicClick AU