PDF] Conceptualizing, Measuring, and Managing Customer-Based Brand

The Impacts of Customer Engagement on Brand Equity in E-Commerce

PPT - Marketing Communications Challenges: Enhancing Brand Equity

Measuring Brand Health to Improve Top-Line Growth

PDF) Customer-based Brand Equity in Digital Age: A Conceptual Approach

Customer-based brand equity and customer engagement in

Frontiers Brand Knowledge and Organizational Loyalty as

Frontiers Impact of Perceived Product Value on Customer-Based

PDF) Consumer-based brand equity

Valuation of candidate brand equity dimensions and voting