Diaper rush: Conquering a $9 billion incontinence market no one

The time may not be far off when more adults need diapers than babies as the population grows older, potentially a huge opportunity for manufacturers of incontinence products — if they can lift the stigma that has long constrained sales.

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Baby Diapers Market to Jump and Breach the USD 91.99 Billion Mark

Low US Birthrate Threatens Diaper Makers, Other Baby Brands

Parents, watch out for a rash of diaper price hikes

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Adult diaper market grew 9% to $9 billion, but no one is talking

Adult incontinence market set to expand

Low US Birthrate Threatens Diaper Makers, Other Baby Brands

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Richa Naidu - The Japan Times

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