Denim Mills Want Consumers to Know Them Too - Carved in blue - TENCEL™

Denim Mills Want Consumers to Know Them Too - Carved in blue - TENCEL™

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In today’s market, brand positioning is about more than just the brand—it’s also about the mills making the product. Before transparency crept into the realm of apparel industry buzzwords and consumers began to care more about where their clothes came from, mills didn’t market directlyRead More

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