Brandy Melville: The Controversial Brand that Sells Exactly What Millennials Want - The Fashion Law

Business Insider recently released a list of the 33 companies that are “revolutionizing retail.” Firmly cemented on that list, among the usual suspects (think: Lululemon, Zara, Under Armour, and Nike) is Brandy Melville. According to the industry publication, the Southern California-headquartered brand “has nailed marketing to its target customer” in part due to “a brilliant Instagram account."

TFL, Author at The Fashion Law - Page 390 of 401

Brandy Melville USA

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