Keeping Up With Coty: Kylie Cosmetics, Kylie Skin Acquired by Coty in $600M  Deal

Keeping Up With Coty: Kylie Cosmetics, Kylie Skin Acquired by Coty in $600M Deal

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Coty teamed up with international superstar Kylie Jenner, acquiring Kylie Cosmetics and Kylie Skin. Tribe Dynamics analyzed both brands’ Earned Media Value performances to better understand this blockbuster partnership.

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