Coty teamed up with international superstar Kylie Jenner, acquiring Kylie Cosmetics and Kylie Skin. Tribe Dynamics analyzed both brands’ Earned Media Value performances to better understand this blockbuster partnership.
Coty expands Kylie Skin into Europe via Douglas
Coty acquires majority ownership of Kylie Cosmetics
Kylie Jenner sells 51% of her Kylie Cosmetics brand for $600
Keeping Up With Coty: Kylie Cosmetics, Kylie Skin Acquired by Coty
Why Kylie Jenner Really Sold 51 Percent of Her Company
The Metaphysics of Kylie Cosmetics Being Sold to Coty - The New York Times
Kylie Jenner Net Worth
Coty expands Kylie Skin into Europe via Douglas
Coty bought kylie cosmetics using Britney's money? : r/KUWTKsnark
Coty suffers worsening sales at its biggest division