Costco's Kirkland brand is worth nearly $75 billion, according to analysis from UBS.
Costco: We're Not a Margin Company, We're a Volume Company
Kirkland Signature Hair Regrowth Treatment Extra Strength for Men, 5% Minoxidil Topical Solution, 2 fl oz, 6-pack
Costco's Kirkland Signature Brand Drives Success
Costco Customer Criticizes Store for Selling Self-Branded Clothing
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Kirkland Signature Variety Snack Box, 51-count
How to Win in the Club Channel - The Mars Agency
How Kirkland Signature powers Costco's success
Costco's mind-blowing business model
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Costco Wholesale Corporation: A Business Model That Redefines the Retail Landscape, by Chandan Sahijwani
Why People Love Costco and Its Kirkland Private Label Brand