Customer-Centric Innovation

Whisper from P&G has been a market leader in the Sanitary Napkin space for many years. Business in India thrived with increasing adoption, product became more mainstream with its wider and deeper distribution.

Framework – Signature Experience (SE) Associates

Rohit Prabhakar: Driving Customer Centric Innovation with ABM + AI

Accelerating customer-centric innovation in medtech

Customer Centric Innovation Innovation and Intellectual Property

Customer centric approach: Putting Customers First: A Key

Design Thinking: A Customer-Centric Process for Rapid Innovation