A growing desire within people to surround themselves with colours, objects and experiences that bring comfort — and spark joy within them. In fashion psychology, the term is ‘dopamine dressing’ and explains how our clothes can make us feel positive. It was born out of one of the core principles which explains our moti
A growing desire within people to surround themselves with colours, objects and experiences that bring comfort — and spark joy within them. In fashion psychology, the term is ‘dopamine dressing’ and explains how our clothes can make us feel positive. It was born out of one of the core principles which explains our motivations behind why we dress a certain way and why we buy certain clothing to satisfy our emotional needs.
Design Concepts is a bi-annual 183 page trend book including inspiration for lingerie, loungewear, sleepwear and athleisure. The book includes 5 colour groups and 6 themes embellished with the latest inspirational real fabric swatches. It also includes a pull out colour fan complete with Pantone references. Each theme includes garment and fabric design ideas, mood boards, illustrations and market observations.
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We discover ourselves, we can no longer be grouped in easy marketing or trend segments. We are JUST at the dawn of discovering what fashion means to
Design Concepts AW23-24 Lingerie & Lounge - DIGITAL ONLY
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We discover ourselves, we can no longer be grouped in easy marketing or trend segments. We are JUST at the dawn of discovering what fashion means to
Design Concepts AW23-24 Lingerie & Lounge - DIGITAL ONLY
Because joy is not just colour, not just an extra ruffle, not just a low price. Post-pandemic, the joy criteria are influenced by a growing
Design Concepts SS24 Lingerie & Loungewear - DIGITAL ONLY
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