Diet Coke® IT'S MINE™ Launches

A continuation of the Get A Taste campaign, the Diet Coke® IT'S MINE™ program features an array of one-of-a-kind 12-ounce glass contour bottles.

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Diet Coke “It's Mine” Packaging

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It's Mine' Diet Coke Glass Bottles and Cans

12 oz bottleDiet Coke fans can get their hands on many uniquely designed 12-oz. glass contour bottles. This limited offering ran back in February 2016

Diet Coke It's Mine Limited Edition Bottle

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Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign

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Diet Coke's colourful and personal new campaign

Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign